"Here for Good"

i LOVE this standard chartered bank ad!!

Can a bank really stand for something?
Can it balance its ambition with its conscience -
To do what it must, not what it can?
As not everything in life that counts, can be counted.
Can it not only look at the profit it makes,
but how it makes that profit.
And stand beside people, not above them.
Where every solution depends on each person.
Simply by doing good, can a bank, in fact, be great
In the many places we call “Home”,
our purpose remains the same:
to be here for people,
here for progress,
here for the long run,
here for good.

the making of the ad:

another version of the ad:

another version:

making of this version: